Was just looking at some trends in the market. The big boys are not really sure how to utilize social media to target consumers. Of course I’m talking big here. They’re the big boys. But yeh, it’s definitely easy to say not to do this and that, but when it comes to execution, thousands of things might go wrong, and they usually do.
One, users don’t respond to ads posted by the company itself. Ads saying how good the products are. That’s the 90’s. Where the mass media is effective to get the word out. About this new low fat chocolate bar. About this colourful candy. Those were the days where one whole village owns one 2nd hand tv set. Now, what makes the product ads, are those that are posted by USERS themselves. Real genuine users. Some companies 3-4 years back were exposed of their dirty tricks ( I don’t know how, but the masses found out ) – the big company created blog sites to act as users. Pfft. One word of users are more powerful than 10 words from the company. Therefore the companies have to encourage users to share. And that’s what it’s all about. Sharing is caring.
Two, there are more efforts ( if not more ) needed in infiltrating the users’ mind using the social media, compared to creating a tv ad / powerful visual for the poster. Yes you might save on the distribution costs, but you spend more resources in engineering the mechanics for the attack. Look – it’s not rocket science. You gotta try multiple angles, different pressure points etc. The best thing is – users are hungry for it. They are hungry for a good viral video so that they can share with their friends. They are desperate. It’s a shame companies are not fast enough in adopting technologies to assist in targeting their consumers. Dell said that Twitter helped them earn $3m, alerting the consumers of offers etc. And i think Tiger Airways and the other budget airlines are using twitter pretty efficiently. :D
Three, we can’t use something which we don’t understand. A lot of us don’t understand the mindset of twitterers and facebookers. They simply don’t. It’s not just the generation gap. It’s the technology gap. To know how twitter works, you gotta read up on WHERE and WHEN are they accessing twitter. And of course, HOW are they accessing twitter. Facebooker s? Other than Stalking and showing off their latest visits to wherever and latest buys, and latest accessories, what are they thinking? WHY is the question to ask. Facebook and Twitter hit us like a flash flood. None of us are prepared for it, at least those people who ought to be prepared, are caught flapping in the water like a scared duck. Oh shit. The bloggers are BLOGGING about us. What shall we do. What shall we do ! Shall we engage in some young social media companies to help us with our BRANDING ? WHAT ?
Four, Social media is the new SEO. So. What’s NEXT?
A million thoughts pierce through my neurons a day, and this blog extracts some of the painful ones.
How many Novembers do you have left ? If you're lucky - maybe 50. Maybe less. You ask yourself - did you use Nov 2009 properly ?
A lot of us don't seem to be able to comprehend this resource - called Time. Just because you can't see the clock running downwards to zero doesnt mean u have ∞. it's scary. The old will tell us there's not much time left. The youth thinks they have forever.
I was just thinking about this - it seems that in everything, we seem to appreciate them more when they're scarce. When we only have 1 hour to chit-chat, we get right down to business. No small talk. No awkward silence. No shy eye contacts. When we only have 1 shot, we do our best. We don’t think as much. We give our best.
So if the world is to REALLY end come 2010, what would you do? Would you have wanted to accomplished more in 2009? What about the general selfishness of humans? There are of course 2 scenarios. One is that the world ends, and the super rich managed to raise funds and get a couple of cheap Chinese labourers to build em ships. Or the world ends. Everyone dies.
Now. I am pretty confident that if the world will come to an end, let say the information is symmetrical throughout the world. Let say the richest and poorest have the same amount of knowledge. Would the super rich spread the wealth, and allow everybody to enjoy the last month of mankind?
Or we humans will never give up, and will always fight till the end. Some monks and djs will still be on top of some mountains either meditating or broadcasting shit to the world ( as we know it ).. but I believe we will work till the last moment to find a solution.
Hmm. Dry shit.
What are you getting for yourself this Christmas?
Update : You gotta read this. Social Media stuff. Inc 500 which used Social media
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